TENDER Announce Debut Album Modern Addiction

Out September 1st via Partisan Records 

and Culvert Music in Canada

 Announce UK and North American tour dates

Tender

LONDON, UK June 29, 2017 - London, England duo TENDER announce their hotly-anticipated debut album Modern Addiction is out September 1st through Partisan Records and Culvert Music (Canada). To celebrate they are sharing the stunning video to lead single ‘Nadir.’ The band is also announcing UK and North American tour dates (all dates below) for this fall. Modern Addiction is now available for pre-order via Partisan Records and Culvert Records (Canada.)

After the collapse of a long-term romantic relationship, vocalist and multi-instrumentalist James Cullen, found solace in TENDER and created his most personal work. ‘Nadir’ focuses on the damage done to one’s psyche when staying in a relationship way past its healthy conclusion. Directed by Jack A. Bowden, the video for “Nadir” shows the highs and lows of romantic entanglement through dance. Bowden spoke more on the inspiration saying; “Tender wanted to take the direction of a fragmented and collapsing relationship with this one. I decided to touch on the different dynamics which a relationship can hold. Beyond “happiness” and “sadness”, there are times when two people are just on different paths. No matter the effort they put in, something else is putting them off-kilter and out-of-synch. Call it bad timing, differences, whatever. People also become desensitized to one another, almost reaching slumber, unaware and oblivious to the other’s feelings. The energy of ‘Nadir’ screams dance to me, so I thought it would be interesting to express these dynamics through contemporary dance.

Modern Addiction listens like catharsis. From orgasm, to break-up, to silence, the record breaths closure to a relationship that has intensified, shattered, and healed. It is young, cold, urban, lonely, and an intrinsically modern look at the irrepressible desire to maintain a love, be it destined or doomed. James Cullen and Dan Cobb’s debut full length, explores the phenomenon of comfort and compulsion that is addiction, via a pop record about a relationship. Cullen frames familiar feelings for us to relate to and digest, but simultaneously undermines their presence, leaving the listener holding the same hollow heart that he carried through his addiction. Cobb’s soaring synths and progressive percussion are waxed and shined by the album’s sleek club mix, and the juxtaposition with Cullen’s lyrics is heart-breaking.

Cullen and Cobb formed TENDER in 2015, as the bedroom project of two flatmates tired of the design-by-committee nature of larger musical groups. Due to their intimate personal geography, Cobb was privy to the ‘toxic’ relationship that gestated Cullen’s lyrics, and this record. Gladly enough, in regard to music-making with Cobb, “Nothing seemed like a struggle. We never fought anything,” Cullen remembers. They self-released a few songs and “Armour” wound up on the front page of Reddit a few hours later (with several hundred thousand plays on Soundcloud). Two years and three EPs later, TENDER now have tens of millions of streams across Soundcloud, Spotify and YouTube and have enjoyed Hype Machine’s #1 spot several times with several different tracks.

Modern Addiction is about duality, the unreliable polarity of human magnetics. The opening track, ‘Illuminate,’ describes a struggle for independence in the face of scale-tipping dominance. ‘Vow’ finds beauty in the unique balance of a moment. ‘Nadir,’ the album’s most precise emotional indictment, lurches from underneath, “I hate it when you touch me, but I’ve kept it under wraps / Get bored of trying foreplay and I think we’re getting fat.” Swimming in between polished sub tones and global rhythms are relatable fallacies of love. These tracks have refreshingly inclusive sensual detail, and are liquid enough in their diction to be tangible to those who navigate the many flavours of romance in the year 2017. These are ultimately pop songs, meant to illuminate the ubiquitous but hidden. “We want it to make people connect with each other. We want to evoke emotion. We want people to dance,” says Cobb.

While Modern Addiction often deals with the bleak realities of a love that’s fading, repeated listens offer a sense of optimism. It’s the relief that comes from getting through to the other side. The second half of the ‘Nadir’ is about “loving someone in a different way,” Cullen says. “Because it isn’t how it was in the beginning, doesn’t mean it’s not real.

TENDER’s Modern Addiction provides fresh perspective to the idea of addiction, through the lens of love. It is unafraid to admit or to accuse, eager to confide and to provide, in direct, shimmering confessionals. The irony is that Cullen seems to have not been afforded these luxuries in his personal relationship, and observing his self-portrait leaves the listener feeling similarly ephemeral and isolated. All save for that of his musical relationship with Cobb, who’s dynamic and punctual dark-pop flavour echoes his bandmate’s struggle with audible landscapes appropriately smooth in their tones and jagged in their turns. Modern Addiction is a window to overdose, intervention, relapse, and sobriety. For the listener, it’s the experience of being on both sides of the glass.

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Photo, Album Cover & Single here: http://bit.ly/getTENDER

Tour Dates

Aug 29 – Manchester, UK – DeafInstitute
Aug 30 – Glasgow, UK – KingTut’s
Sep 1 – Bristol, UK – Louisiana
Sep 2 – Nottingham, UK – Bodega
Sep 4 – Birmingham, UK – SunflowerLounge
Sep 5 – London, UK – VillageUnderground
Sep 10 – LosAngeles, CA – TheEcho
Sep 11 – SantaAna, CA – ConstellationRoom
Sep 13 – SanFrancisco, CA – Rickshaw
Sep 15 – Seattle, WA – Vera
Sep 17 – Vancouver, BC – Cobalt
Sep 19 – Denver, CO – LostLake
Sep 21 – Chicago, IL – BeatKitchen
Sep 22 – Toronto, ON – AdelaideHall
Sep 24 – Washington, DC – Songbyrd
Sep 25 – Philadelphia, PA – WorldCafe
Sep 27 –  Brooklyn, NY – Baby’s All Right
Sep 28 – Boston, MA – GreatScott

Modern Addiction Track Listing

Illuminate
Nadir
Hypnotize
Crawl
Erode
Silence
Machine
Sickness
Vow
Blame
Powder
Trouble

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